How I Work

A process that treats development and discoverability as one job, not two.

Every project moves through the same five stages — so nothing about how the site is built gets disconnected from how it’s meant to be found.

Discovery & Audit

Understanding the goal behind the site, auditing what’s already there (if anything), and identifying technical and search gaps before writing a single line of code.

Strategy & Planning

Mapping the site structure, content, and target keywords together, so the information architecture supports search visibility from the start instead of being retrofitted later.

Build

Hands-on development on WordPress or Shopify — clean markup, fast load times, and accessible components, with SEO fundamentals (headings, schema, sitemaps) built in as the site is built, not bolted on after.

Optimize

Technical SEO, local SEO, and answer-engine optimization (AEO) so the site is structured for both classic search rankings and AI-driven answer engines.

Launch & Monitor

Going live, then tracking rankings, indexing, and performance — and adjusting based on what search engines and real visitors actually do.

Ready to start?

Tell me a bit about your project and I’ll walk you through how this process would apply. Get in Touch